Lead Magnets 101: What they are, how they help you attract clients

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Show Notes

I want you to think just a minute about your website and if you don’t have one yet I want you to just imagine that you do.

Think about what you really want that site to do.

You probably want it to play a significant role in your marketing and sales process where people find your site through a search, they get referred to it, or you direct them there and they decide you and your information are so valuable that they want to keep in touch with you and they want to learn more about the problem you solve, how you recommend they solve it, and the options you offer to work with people.

Of all those who visit your site imagine if every day you got just 10 people to decide to sign up for your information, tips, and resources? How would that change your business?

Well one of the key elements needed to get even one person to opt-in is having a free giveaway that is so compelling it entices them to connect with you.

This is referred to as a lead magnet because the theory is it attracts people to connect with you.

In this episode, launch expert Tracy Osbourne is going to help us get our head around creating and delivering a lead magnet.

Tracy is an expert in the areas of Online Business Management, telesummits as well as funnel/launch strategy and implementation. As CEO of Business Solutions Made Simple, Tracey and her team assist high achieving entrepreneurs in surpassing their goals by managing the behind the scenes operations. By removing the stress of daily operations, Tracey allows her clients the focus and freedom to do whatever it is that they do best…thus resulting in heightened profit and growth.

And something fun about Tracey….she’s currently training to compete in her first women’s physique bodybuilding competition in 2017.

Listen in as Tracey:

  • Explains what a lead magnet is and the process for creating one
  • Gives some suggestions for potential lead magnets
  • Shares best practices for lead magnet creation
  • And also shares some ideas for strengthening the relationship between you and a new subscriber

Be sure to hang around til the very end when I’ll share your cocktail exercise and action step for this episode.


Terms That Might Be New to You

Lead magnet




Business Model


Ideal Client

Opt-in / opt-in page

Double opt-in

Autoresponder / Autoresponder series

Email service provider



Know-Like-trust Factor


Links and Resources:
Mail Chimp

You Tube

Tracey’s links:
Her website and free gift
Connect with her on social media –



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About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live moble
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.

Sue Brettell is brand developer and designer who acts as Winnie’s
creative director. Sue helps entrepreneurs communicate their brand
essence by creating compelling visual brand elements and
coordinating them into a strong, unified visual brand. Learn more
about her at her LinkedIn page. Connect with her on Facebook.

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