Advanced Tips for Using Domains to Market and Build a Brand


  In this episode, Theresa Geraghty, Senior Director of Product Marketing for Domains at GoDaddy, demystifies some important terms and concepts around more advanced use of domains. 

 

As we grow our business, develop our web presence, and need our website to do more than when we started, it’s helpful to have a slightly deeper understanding of how domains can be used as well as some more sophisticated actions we need to take to provide a safe environment for our web visitors and customers.

In this episode, Theresa Geraghty, Senior Director of Product Marketing for Domains at GoDaddy helps demystify terminology and processes for us.

Listen in and you’ll discover:

  • How to use a domain and build a brand even when you don’t have a website
  • Actions GoDaddy took to make it easier for someone to register a domain through them and forward or use that domain with another web property or hosting company.
  • The difference between domain forwarding and redirecting
  • How URL shorteners work
  • What are subdomains and how they work for a business
  • What’s an SSL certificate and how does it help customers feel more secure

Be sure to listen all the way to the end when I’ll share your reflection exercise and action step for this episode

Terms in This Episode that May be New to You

SSL Certificate
masking
forwarding
redirecting
subdomain

Links to Resources Mentioned

http://godaddy.com/domains

GoDaddy on social media: @GoDaddy

Previous episode featuring Mike McLaughlin, SVP of Domains for GoDaddy 

Additional Research

What’s an SSL certificate? 

Google is Requiring HTTPS for Secure Data in Chrome 

Do SSL Certificates Affect Search Rankings? A Data Driven Answer http://neilpatel.com/blog/does-a-ssl-certificate-affect-your-seo-a-data-driven-answer/

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About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook.

Sue Brettell is a brand developer and designer who acts as Winnie’s creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.

 

 

 

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