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An ongoing problem we all face is keeping in touch with potential, past, and current clients; referral partners, joint venture partners, and other segments of people vital to the running and growing of our businesses.
And there are so many communication tools and platforms out there — from email to social media, and more.
When faced with an ever growing list of things that have to get done and get done quickly, and a limited budget to work with, it can be easy to think that email is old hat and an unnecessary use of time and money.
But that’s not the case.
There are lots of reasons email continues to be important and that’s just some of the information my guest, Becca Brennan explains. Becca is a Customer Support Therapist for my email service provider, Mad Mimi.
Here’s what you’re going to discover when you listen to this episode:
Email Service Provider (ESP)
Tribe / Community / Audience / Subscribers
Web form / opt-in form / subscribe form
Confirming the Opt-in / confirmation
Drip Campaign / autoresponder
View Rate / Open Rate
Sublists / segments
These are articles and additional resources I thought you might find helpful.
Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for “gentle entrepreneurs” who are ready to get their message out in a bigger way and who hate selling. Learn more about her here
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