Facebook Live 101: What is it, why it’s hot, and how to get started

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Show Notes

It’s no secret that video is an important part of a marketing strategy and so is social networking. So the ability to combine these two things is being heralded as the next best thing to when peanut butter met chocolate.

The question isn’t should you use video, it’s how to best use video and Facebook Live has everyone scrambling to jump in and figure out how to leverage it. I’m getting ready to start testing the water myself So knowing you’re wondering what this is all about I wanted to make sure we addressed it so you can figure out how to make it work for you.

So for this episode I invited someone who’s not just an expert in Facebook Live, she’s a true expert and pioneer in all things digital media.

Krishna De is a digital strategist and social media communications speaker, commentator, educator and mentor. She is a judge of several leading digital marketing awards and leads the Certificate in Social Media Communication for the PR Institute of Ireland.

She publishes the ‘Talking Social Business’ podcast exploring the latest social media technologies, and is the co-host of ‘Live Stream Insiders’, a show covering live streaming, live video technology trends and best practice case studies.

Listen in and you’ll discover…

  • What is Facebook live, why is everyone so fired up about it,  and who’s using it
  • How to use it including the different ways you can livestream on Facebook
  • Tips and tricks along with Do’s and don’ts for a great livestream including Krishna’s 5 tips to get you started effectively
  • Some thoughts around where livestreaming is going

Terms That May Be New to You

  • Livestream
  • Real-time
  • Verified pages
  • Game-changers
  • Business page
  • Mobile Devices
  • Smartphones
  • Wifi
  • Data plans
  • Influencers
  • App
  • Tripod
  • Monopod
  • Production values
  • Data plan
  • Boosting a post

Links and Resources

Periscope– in the iTunes store and for Android in Google Play



You Tube

You Tube Live FAQs

Google Hangouts on Air – Google+ Help page

OBS — Open Broadcaster Software



Guest’s Contact Information


Krishna on Twitter, Snapchat, Instagram, and Pinterest:  @KrishnaDe


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Take Things Deeper with Additional Research

Tips for Using Facebook Live — from the folks at Facebook

15 Essential Tips for Mastering Facebook Live — from Mashable

5 Tips for Better Facebook Live Broadcasts — Social Media Examiner

How to Use Facebook Live: A Complete Guide — Hubspot


About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live moble
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.

Sue Brettell is brand developer and designer who acts as Winnie’s
creative director. Sue helps entrepreneurs communicate their brand
essence by creating compelling visual brand elements and
coordinating them into a strong, unified visual brand. Learn more
about her at her LinkedIn page. Connect with her on Facebook.