Cameron Mattis, Head of Accounts and Sales at Teachable.com shares tips and strategies to help you get started creating and selling online courses.
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One problem we all face is maximizing our time and revenue. One of the things you may be considering in order to do that is creating products so you can maximize your earning potential and profit from your expertise.
Products like books help you reach a larger audience and help you draw new potential clients into your community. They’re a low cost-low risk way to check you out.
Courses are a way to help you maximize your time by allowing you to serve more people in the same amount of time. A one-hour webinar can hold hundreds and even thousands of people if you’re just going to share information in a lecture format. I was recently in a virtual workshop with about 40 people and it was a great way for the facilitator to reach more people and maximize her earnings for the time investment.
There are a number of ways to offer courses to help your audience and maximize your earning potential so today’s episode introduces the idea of creating courses as a marketing and revenue generating opportunity.
Today’s guest is Cameron Mattis the head of sales and accounts at course platform Teachable.
Be sure to listen all the way to the end and I’ll share your cocktail or reflection exercise and your action step for this episode.
ROI / Return on Investment – this speaks to what you get back from your investment.
Drip content – When you allow access to content over time rather than giving a student access to all of the course content at once
Payment plans – when you break up the total owed over some span of time
“a school” — Teachable’s language for your home on their platform
Platform – In this case it describes a foundational software that holds courses
Cameron’s Mom’s book — 101 Questions About Spanish
Cameron and the team at Teachable have a great gift for listeners of the show. You can get a free month of their Professional plan by clicking on this link. But there are some very important things to know….
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Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.
Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live mobile
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.
Sue Brettell of JuJu Digital is brand developer and designer who acts as Winnie’s creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her through her bio at the bottom of JuJu’s website, at her LinkedIn page. Connect with her on Facebook.
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