Getting a Trademark – An Entrepreneur Tells How She Did It

Listen in as travel blogger, Janet Hanpeter of shares her experience of getting a trademark for her new business.


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Show Notes:

If you’re a coach, consultant, trainer, or owner of a growing firm that’s creating content including books, courses, and other material you’re creating intellectual property.

I think the World Intellectual Property Organization ( defines what this is best. They say it’s creations of the mind, such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce. You might not think of the blog posts you write or videos you shoot as artistic works but that’s really what they are and there’s tremendous value in them whether you charge for them or not.

So as we move through marketing our business and creating products, books, courses, etc. we need to protect what we’re creating.

This question is one I get asked a lot…how do I protect my book…my course…my website…

I’ve been hosting this show for over a year and it’s taken me this long to find an entrepreneur who would be willing to discuss this from their perspective. I’ve also got more than one attorney lined up to explain the process so we’ll get the legal perspective and the entrepreneur’s perspective. To get those episodes delivered right to your inbox then be sure to become a fan of the show at The Lets Talk Tech Show dot com.

Janet Hanpeter, former nurse, nonprofit expert, travel professional and now travel blogger decided she want to build a brand around her newly launched travel blog.

Janet is the Chief Travel Adventurer with PlanetJanetTravels dot com. As a globe-trotting Baby Boomer who’s visited over 75 countries so far, she shares stories, photos & travel tips from her grand adventures to many of the planet’s best destinations – to help her readers travel the world more widely, confidently and joyfully. Before this major career shift (to start her own business and follow her passion), Janet spent many years as a marketing and fundraising/development professional working with a variety of nonprofit and healthcare organizations in San Diego.

Listen in as Janet shares….

  • Why she decided to trademark her business
  • The steps she went through to get the trademark
  • How long it took to get and how much you should budget for a trademark application
  • How to save money by saving your attorney time
  • Why she chose to work directly with an attorney in private practice rather than an online portal like LegalZoom.
  • How she found and chose the right attorney for her needs

Be sure to listen all the way to the end and I’ll share your cocktail exercise and your action step for today.


Terms  in This Episode That Might Be New to You

Intellectual Property / IP – Here’s the best definition of Intellectual Property I’ve seen.

Trademark – Great definition here at the World Intellectual Property Organization’s website

Service Mark – defines this as “a mark or device used to identify a service (as transportation or insurance) offered to customers.”

Copyright – This is the ownership of intellectual property including online and offline writing, audios, and videos.

Blogger — Someone who maintains a blog and ideally earns a living from doing so.

Logo — Visual representation of a business’ or organization’s brand. It is NOT the brand.

Brand — You / your business’ reputation in the marketplace and what you’re known for


Links and Resources Mentioned in This Episode

United States Patent and Trademark Office / USPTO

Trademark Electronic Search System / TESS

99 Designs


Legal Zoom

Danna Cotman — Intellectual Property attorney mentioned in this episode

Guest Links From This Episode

Connect with Janet Hanpeter on her website / blog

On Facebook

On LinkedIn


Additional Research

Trademark Basics – The United States Patent and Trademark Office


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About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook.

Sue Brettell is a brand developer and designer who acts as Winnie’s creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.

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