How to Choose a Webinar Platform That Works and Is Right for You


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Show Notes

Every entrepreneur is always looking for more clients. We’re always on the look out for strategies and tactics to help us attract more prospective clients, nurture the relationship with them, educate them about their problem and the solution we offer, and help them decide to buy faster and easier.

There’s one proven tool that can do all that and it’s webinars.

Webinars have proven themselves effective at every step in the marketing and sales process.

But one confusing piece of the webinar puzzle is what platform do you choose?

You want a webinar platform that’s right for you, that’s also cost-effective. But you really want one that works.

And then there’s the issue of what do you do after the webinar in order to maximize the effort it took you to produce the content.

Those are just some of the things that I wanted to get to the bottom of and why I invited Kenan Frager on the show.

Kenan is an award-winning marketer with webinar platform ON24 where he focuses on using customer and prospect data to drive growth. Before working in tech and software he was a journalist. That’s where he honed his skill of conveying complex tech ideas in a context that is relevant and engaging.

Listen in to discover:

  • How webinars are like game shows
  • The average percentage of attendees who can’t get into a webinar event
  • 3 things important to following up with people
  • Best practices: like the two best times to start webinars, why polling is so important, how fast you should follow up with attendees and what you should know about them when you do  How to figure out who and how to followup with
  • How to make sure your content is good and solid
  • Rule of thumb used for prepping your content
  • Common reasons people drop out of your webinar
  • What to look for and consider when choosing a platform
  • How social media has impacted the expectations of webinar participants

Terms Used in This Episode That Might Be New to You:

Webinar

Webcast

Web conferencing

Interactivity

Engagement

Risk mitigation

Contextual conversations

ROI / Return on Investment

SaaS product

Feedback loop

CRM

Marketing Auotmation

Email Management System

Data connectivity

Engagement score

Thought leadership

Links and Resources

On24’s webinar report

Zapier

Constant Contact

Marketo

Eloqua

Salesforce

Connect with today’s guest

ON24 on Twitter  Facebook

Watch On24 videos on You Tube

Take it deeper with additional research

Make the Most of Your B3B Marketing Channels: Research on Webinars – from Content Marketing Institute

Webinar Marketing: 15 Steps to Revenue Generating Webinars – unbounce

Webinars: Growing leads and sales with live online events – Social Media Examiner

17 Ways to guarantee nobody misses your next webinar or webcast – hubspot

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About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live moble
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.

Sue Brettell is brand developer and designer who acts as Winnie’s
creative director. Sue helps entrepreneurs communicate their brand
essence by creating compelling visual brand elements and
coordinating them into a strong, unified visual brand. Learn more
about her at her LinkedIn page. Connect with her on Facebook.