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Every entrepreneur is always looking for more clients. We’re always on the look out for strategies and tactics to help us attract more prospective clients, nurture the relationship with them, educate them about their problem and the solution we offer, and help them decide to buy faster and easier.
There’s one proven tool that can do all that and it’s webinars.
Webinars have proven themselves effective at every step in the marketing and sales process.
But one confusing piece of the webinar puzzle is what platform do you choose?
You want a webinar platform that’s right for you, that’s also cost-effective. But you really want one that works.
And then there’s the issue of what do you do after the webinar in order to maximize the effort it took you to produce the content.
Those are just some of the things that I wanted to get to the bottom of and why I invited Kenan Frager on the show.
Kenan is an award-winning marketer with webinar platform ON24 where he focuses on using customer and prospect data to drive growth. Before working in tech and software he was a journalist. That’s where he honed his skill of conveying complex tech ideas in a context that is relevant and engaging.
ROI / Return on Investment
Email Management System
Watch On24 videos on You Tube
Make the Most of Your B3B Marketing Channels: Research on Webinars – from Content Marketing Institute
Webinars: Growing leads and sales with live online events – Social Media Examiner
Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show’s Facebook group. It’s a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You’ll also hear about and be invited to participate in fun tech training and testing events so head on over and ask to join.
Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.
Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live moble
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.
Sue Brettell is brand developer and designer who acts as Winnie’s
creative director. Sue helps entrepreneurs communicate their brand
essence by creating compelling visual brand elements and
coordinating them into a strong, unified visual brand. Learn more
about her at her LinkedIn page. Connect with her on Facebook.
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