How to Choose and Use the Right Colors to Build Your Brand

For the most part, we’re visual animals. What we see plays a big role in our decision making and it helps us make very quick decisions whether we’re buying a product or we’re visiting a website.

So in marketing speak, color impacts conversions and it can strengthen (or weaken) a brand.

In this episode of #LetsTalkTech, brand developer and creative director, Sue Brettell reveals the psychology behind color and gives tips to help you choose a color palette that visually supports and strengthens the brand you’re building.

Listen in and you’ll discover:

  • The language of color – the meaning of the jargon designers use (don’t worry — we only give you the basics you need to know)
  • The psychology of color – so you don’t accidentally communicate the wrong message
  • What to do before you even think about working with a designer to create a logo or go through a rebrand

Terms Used in This Episode That Might Be New to You

  • Brand
  • Rebrand
  • Terms and concepts that relate to color (Sue’s created a reference for you)


Links and Resources

Sue has provided a guide that includes links to her favorite color resources to inspire and educate you including tools to help you choose a color palette and to help you uncover your brand values.

Take it Deeper with Additional Research

The Fundamentals of How Color Influences Buying Decisions – Kissmetrics

How Do Colors Affect Purchases? – Kissmetrics

About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for “gentle entrepreneurs” who are ready to get their message out in a bigger way and who hate selling. Learn more about her here.

Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page. Connect with her on Facebook.

Sue Brettell is brand developer and designer who acts as Winnie’s creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.

Check out this episode!

Leave a Comment: