How to Get Started with Social Media Advertising

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Show Notes

Social sites have been a powerful part of online life since the first message boards and listservs appeared in the 1980s.

Today’s social sites collect an amazing amount of data on us. The upside to that is it can make advertising on a social platform incredibly powerful because of that amazing data.

But it’s easy to blow through more money than you really intended to spend or need to spend in order to have positive results. There are some key things to know and things to do before you’re ready for social media advertising and that’s what today’s guest, AJ Wilcox shares in this interview.

AJ is a Linkedin Advertising Consultant and Evangelist in the Salt Lake City region. His company, B2 Linked creates LinkedIn advertising campaigns for companies that have a very specific target buyer that’s is difficult to reach.

Listen in as AJ reveals…
• How to decide which platform to advertise on
• The power of and importance of testing
• Common mistakes made with social media advertising and how to avoid them
• How to figure out a budget for social advertising
• Best offers on social media advertising
• The most important thing for an entrepreneur to do to get ready to use social advertising

Terms Used in This Episode That May Be New to You

Search advertising

Display advertising

Organic search

Business model

Marketing funnel

Marketing strategy

Testing (for effectiveness)

Media mix

Marketing mix

Marketing persona

Over-sharing (to bring in new business)

Account management




Ad set

Content offer


The funnel

Social proof


Targeted amplification


Links and resources

Victoria Griggs – facebook advertising specialist

Dan Kennedy




Guest Links:
AJ on Social Sites: LinkedIn   Twitter  – Let him know you heard him on Let’s Talk Tech
AJ’s company website – scroll to the bottom of the page and subscribe for information, tips, and resources to help use LinkedIn advertising

Sign up to stay informed of upcoming training with AJ on social media advertising in general.

Take it Deeper with Additional Research
A Beginner’s Guide to Social Media Advertising — from the folks at HootSuite

8 Social Media Advertising Tips to Boost Your ROI — From Forbes

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About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live moble
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.

Sue Brettell is brand developer and designer who acts as Winnie’s
creative director. Sue helps entrepreneurs communicate their brand
essence by creating compelling visual brand elements and
coordinating them into a strong, unified visual brand. Learn more
about her at her LinkedIn page. Connect with her on Facebook.