How to Market Your Podcast


If you’re thinking about launching a podcast or you launched one and looking to grow it then marketing your show is and should be a concern.

How do you get listeners and how do you grow your show’s listeners?

Listen in as I interview Joel Boggess, podcast and book launch expert and co-host of the award-winning show, Relaunch.

When you listen to this episode you’ll discover:

  • When you need to start marketing your show
  • Tips for marketing your past episodes
  • Tips for launching a show when no one knows you
  • 3 ingredients you need to get to #1
  • Strategies for using offline marketing to launch and market a show
  • How to measure ROI
  • The #1 thing Joel would do differently if he were starting over

Terms in This Episode You Might Not Be Familiar With




Recycling past episodes

Launch Team

Return on Investment (ROI)


Links and Resources

Hoot Suite

Tweet Jukebox

Social Oomph



Google Alerts

Joe’ls podcast – Relaunch

Joel on social media – Facebook LinkedIn
Joel’s article about knowing your Avatar
Becoming a Category of One by Joe Calloway


Go Deeper With Additional Research

11 Clever Ways to Promote Your Podcast to the World – Entrepreneur Magazine’s website

How to Grow Your Podcast Audience from 100s to 1000s – Podcasters’ Roundtable


About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for “gentle entrepreneurs” who are ready to get their message out in a bigger way and who hate selling. Learn more about her here

Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page. Connect with her on Facebook.

Sue Brettell is brand developer and designer who acts as Winnie’s creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.

Check out this episode!

Leave a Comment: