How to Start Using Autoresponders to Help Subscribers Decide to Buy


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Show Notes

One problem we all share is this need to nurture a relationship with the folks on our email list. You create plenty of content on a regular basis and you’re making offers but you’re not really seeing the results you want.

You’re crazy-busy already and the thought of doing one more thing to reach out and connect with your audience is making your head explode.

How do you build relationships, increase your Know-Like-and Trust Factor without working any more hours in the day?
One answer is Autoresponders.

You know, those automatic emails you get?

But of course you just can’t send out stuff that sounds boring or that just asks the receiver to buy something.

So what do you do?

Well that’s what I wanted to know too.

So I asked small business growth strategist Kristi Brown to join me today to demystify autoresponders in general.

Kristi has had the amazing opportunity to work with and for innovative and cutting-edge companies such as Living Social, Groupon, ClearChannel Radio and the Walt Disney Companies. She understands how to create marketing campaigns for small businesses that will drive results – instead of driving you crazy! Her first love is helping the small businesses that make up the fabric of our community. She has worked with over 100 start-ups and has watched them go from an idea to reality, from a dream to a thriving enterprise. She can teach you how to bring the magic and creativity of the huge international companies into your own small business.

Listen in and hear us discuss…

  • The top benefits of using autoresponders
  • The one thing you need to do before you work on increasing your visability
  • How to write great autoresponders series that are totally authentic
  • How many emails to send before you make your introductory offer
  • How to decide if you or when you should hire someone to write your autoresponders
  • Tips for choosing an email service provider / autoresponder

Be sure to hang around until the end to hear my additional thoughts and to get your reflection exercise and action step for this episode.

Terms in This Episode That May Be New to You



Email series

Know-Like-Trust Factor

Corporate escapees

Ideal client



The Lede or Lead


Links and Resources Mentioned in This Episode
John Lee Dumas and Chris Brogan were mentioned as great examples of effective autoresponders

Guest Links and Resources
Kristi’s website – get her free stuff!
Kristi’s free webinar on identifying your ideal client

Take it Deeper with Additional Research
4 Types of Autoresponder series and the one you should absolutely avoid – from Pat Flynn’s bog at Smar Passive Income

How to Write a Heroically Effective Email Autoresponder Series – from the folks at Copyblogger

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About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live moble
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.

Sue Brettell is brand developer and designer who acts as Winnie’s
creative director. Sue helps entrepreneurs communicate their brand
essence by creating compelling visual brand elements and
coordinating them into a strong, unified visual brand. Learn more
about her at her LinkedIn page. Connect with her on Facebook.


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