One of the challenges we service professionals struggle with is pricing our services and the big issue of course is pricing in a way that we earn the money we want to be able to have the lifestyle we want.
There’s a lot going on inside that issue but today’s guest is going to address this issue of pricing for profitability and not just scraping by.
This episode’s guest is Justin Krane, a money strategist for business owners. His mission is to help entrepreneurs understand the money side of things. He teaches entrepreneurs how to be strategic with their business money so they can grow their business and fund an abundant life.
As always be sure to listen all the way to the end where I’ll share your reflection exercise and your action step for this episode.
Money scripts – lessons we learn…things we heard and repeat and believe
Paradigm – When it’s used in business it refers to a framework of basic assumptions. ways of thinking, and a methodology
Flow – Used in the context here it relates to when you’re performing in peak state
Comparison price – The lower price with reduced value that web visitors or customers can look at to help decide which is the better choice for them.
Other episodes that relate to this one
Lorrie Morgan Ferrero – Improve your marketing results by writing better copy — Tips and Strategies
Go Deeper with Additional Research
The Great Coaching Rate Debate
Join the Group
Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show’s Facebook group. It’s a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You’ll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join.
Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.
Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live mobile
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.
Sue Brettell is brand developer and designer who acts as Winnie’s creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.
The Tech Used to Go From Zero to Six Figures
Use Short-Form Video to Build Relationships, Generate Leads, Increase Sales
How to Take 2.5 Months Off and Run Your Business From the Road
Getting a Trademark – An Entrepreneur Tells How She Did It