Take Your Business to the Next Level with an Online Business Manager


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Show Notes

One of the many challenges of running a growing business is actually running a growing business.

There are so many moving parts and so many tasks that need to get done. It’s stressful and exhausting on a good day.

In the E-Myth Revisited, Michael Gerber talks about the need for systems and the need for us to stop doing the jobs we’re not skilled at and that others can do better than we can so our time is freed up to truly focus on what only we as the owner can do.

This is really challenging for us service providers who are actually doing the service and growing the business.

We’ve got to get help either in doing the service or managing and growing the business.

We start our business with big dreams but the dream can become a nightmare when we try to do everything ourselves.

We might start off with a virtual assistant or VA and we may even end up with more than one person on the team to get the work done.

But at some point you’ve got several support people reporting to you and managing becomes all you’re doing.

When that happens you’re ready for the next level of support and that’s likely to be an Online Business Manager.

Now, you might be thinking to yourself that your’re barely ready for a VA but I believe strongly in setting bold goals and having a business that’s so profitable and complex that you need this level of hep is certainly a bold goal.

I’m going to challenge you to listen to this episode as a way to understand what you need to put into place now so you can grow more effectively and then be ready for an online business manager or OBM when that time is right.

That’s why I asked Deb Harlow to be on the show.

Deb is the go-to gal for successful entrepreneurs, helping them reach their business goals faster and easier. She provides project management and support, acts as a critical part of the management team in her role as online business manager, and uses some coaching, consulting, and advising in there as well.

So listen in and discover:

  • What exactly does an Online Business Manager do?
  • How does an OBM differ from a VA
  • the biggest challenges entrepreneurs face and how OBMs help deal with them
  • Best practices for working with a virtual person
  • 3 ways to find a great OBM
  • How to budget for bringing an OBM on board


Terms That May Be New to You

Online Business Manager (OBM)

Virtual Assistant (VA)

(organizational) Culture

RFP Process



Best Practices


Links and Resources

Tina Forsyth

IRS Test

Laura Roeder


Judy Jordan, my Virtual Production Assistant



Ryan Diess of Digital Marketer

The E-Myth Revisited by Michael Gerber


Past Episodes That Relate to This One

Marcia Hoeck’s episode of Let’s Talk Tech (on managing ADHD but also talks about systems)

Craig Canning’s, How to Hire a Virtual Assistant


Connect with Deb Harlow:

Deb’s website, Heart2How.com

Deb’s social media accounts – Facebook, LinkedIn, Twitter


Take it Deeper with Additional Research

Should You Hire an Virtual Assistant or an Online Business Manager?

Independent Contractor or Employee?


Let’s Connect

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About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live moble
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.

Sue Brettell is brand developer and designer who acts as Winnie’s
creative director. Sue helps entrepreneurs communicate their brand
essence by creating compelling visual brand elements and
coordinating them into a strong, unified visual brand. Learn more
about her at her LinkedIn page. Connect with her on Facebook.