Using Fonts to Strengthen Your Visual Brand

Listen in as Brand Developer Sue Brettell demystifies fonts and how to use them to strengthen your visual brand online (and off).


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Show Notes

One of the important issues in building and growing a business is of course standing out in your industry segment. One of the important ways to do that is to have a visual identity that helps you connect with and attract your best clients, strategic referral partners, and opportunities.

This episode continues a conversation started in other episodes and there are links to those episodes in the show notes.

My brand developer and dear friend Sue Brettell is back this week to discuss one of the subtle but powerful ways to build a strong visual brand and that’s through the use of fonts and font-based logos.

Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand.

Listen in as Sue explains:

  • What’s a logo type
  • Why it’s a mistake to get a logo done too soon and the simple alternative
  • 2 reasons you need a distinct font
  • The question to ask yourself when choosing a font
  • The golden rule of choosing and using a font
  • How to talk to a designer when you don’t know the fonts you want or like
  • How a designer finds the right font
  • How to work with a designer on your font and logo

Be sure to listen all the way to the end and I’ll share your cocktail exercise and your action step for this episode

Terms in This Episode That Might Be New to You



Color palette



Comic Sans



Google fonts


Serif font

Sans Serif


Mood Board

Pin (used as a verb)

Premium fonts



Premium fonts

Branded fonts

“dodgy font sites”



Terms and conditions


Links and Resources Mentioned in This Episode

Related Let’s Talk Tech Episodes

How I Survived a Malware Infection – Gail Turner Brown interviews Winnie

How to Protect Your Website with Tommy Oddo

Sue’s first episode – How to Choose and Use the Right Colors to Build Your Brand

Additional Resources

Learn why designers and web professionals hate the font, Comic Sans

Get Sue’s free resource guide by adding your email address in the field that opens up here. 

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About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live moble
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.

Sue Brettell is brand developer and designer who acts as Winnie’s creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.




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