WordPress and WordPress Frameworks – Should You Use Them?

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Show Notes

We both know we need a website to grow our online presence and to help potential clients and partners learn about what we offer and how we work.

But if you’re like many entrepreneurs and solo professionals you may be or may have been thinking about building the site yourself.

And as you think about that you discover there are lots of platforms on the market, lots of people and agencies out there who can produce a site for you, and a lot of confusing choices to make and a lot of confusing options to sort through.

One of the decisions you need to make or you need to approve if you use a developer is what platform to use and whether or not you should you use a framework.

Or should you be making the decision at all? Should you work with a developer and just go with what they recommend?

And if you don’t understand all that, no worries. Relief is on the way.

Listen in as I interview Mario Fachini who, among other achievements, is the creator of a WordPress platform called IWD Now Freedom.

  • In this episode, Mario explains…
    What’s a website platform and what’s a framework
  • Why is wordpress so popular
  • Key things to consider when choosing or approving a platform for your website build and why “pretty” isn’t always the best choice
  • Things to think about when hiring someone to build a site
  • Why Mario loves wordpress and why he thinks you should too

Be sure to stick around to the end of the episode. I’ll give you my two cents and I’ll share your cocktail exercise and your action step for this episode.

Terms Used in This Episode That Might be New to You



User experience (also referred to as UX)

Website Platform






Web developer


WordPress- software
WordPress – hosting



Site Build It – free trial


Mario’s book(s)

The IWD Now Freedom Platform

Video Marketing for Business Owners 

Connect with Mario:
On Linkedin
On Facebook
On Twitter

Mario’s main website

Free training about Mario’s WordPress Framework 

Mario’s company on BBB 

Episodes related to this one:

Avoid Mistakes When Hiring a Web Developer 
DIY Website Builders: Should You Use One to Build Your Site?


Take it Deeper with Additional Research

How to Choose the Right Website Builder for Your Business

Should You Hire a Web Designer or Use a Website Builder?


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About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live moble
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.

Sue Brettell is brand developer and designer who acts as Winnie’s creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and
coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.

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